As Chief Marketing Officer at Cole-Frieman & Mallon LLP, Ian Potts oversees the firm’s strategic business development initiatives, develops the firm’s external market and brand identity, and manages the firm’s marketing technology suite. He has over 15 years of experience in the professional services industry, with 10 years at some of the world’s most elite global law firms.
He has led over a dozen marketing technology implementations involving website relaunches, CRM systems, and intranets, while developing brand books and visual identity systems used across multiple firms. He has also led critical business development initiatives that grew revenue, profitability, new client development, and that developed market-leading programs focused on client insights and satisfaction.
He has a BA from Lafayette College and an MBA from Boston University.
